
Praise the heavens! I got a new cookbook! I think I was in a cookbook rut. I found myself relying on the same two cookbooks day after day for my baking indulgence. Granted, they’re great cookbooks- charming, attractive and funny- but I had heard all their stories, seem all of their dress shirts, and laughed at all their jokes. I needed something new.
Just when I was about to accept my circumstance, a charming new love came into my life. Sweets by Patty Pinner is my new darling. This book is more than just a collection of recipes. Sweets is a gathering of family memories. In my life food is all about family and memories, so this book has quickly become so so dear to my heart.
Sweets is a southern style cookbook. The recipes are extremely approachable. Some of the cakes are made with (gasp!) cake mix, and then fancied up with additional ingredients. The family pictures are utterly charming and the stories that go along with each recipe are really touching. I read this book, cover to cover on an airplane, like a novel. I just love it!


Let me tell you about this strawberry cake. First things first- it’s sweet and moist and covered in cream cheese frosting and pink tinted coconut. The best part? It’s pink on the inside. Pink! Come on! Who doesn’t like pink cake? This is the kind of dessert that needs to be presented on your prettiest cake platter, under the spot light in your china cabinet. It’s a show cake. But it’s also really delicious. And… with the fabulous presentation of the cake, and the inevitable oooohs and aaaaahs you’ll get from guests, you’ll NEVER have to tell anyone just how easy it was to make. It’ll be our little secret.
Southern Style Strawberry Cake
from: Sweets
1 (18.5 ounce) box white cake mix (without pudding)
1 (3 ounce) package strawberry jello
1 Tablespoon self rising flour
4 teaspoons granulated sugar
3/4 cup vegetable oil
4 eggs
1/2 cup water
1/3 cup fresh strawberries, finely diced.
Preheat the oven to 350 degrees F.
To make the cake, combine to cake mix, Jello, flour and sugar in a large bowl. Mix well. Add the oil. Add the eggs one at a time, beating well after each addition Add the water and strawberries and mix well. Divide the batter evenly into three 8-inch round baking pans that have been oiled and floured. Bake for 25-35 minutes, or until a tooth pick inserted into the center of the cakes comes out clean and the layers pull away from the sides of the pan.
Transfer the layers from the oven to wire racks. Let them cool, still in their pans, for 10 minutes. After 10 minutes, run a knife around the inside edge of each pan, then unmold each layer onto the racks to cool completely.
Cream Cheese Frosting
1 (8 ounce) block cream cheese, softened
2 sticks (8 ounces) unsalted butter, softened
2 (1 pound) boxes powdered sugar
pinch of salt
1 teaspoon vanilla extract
1 cup sweetened shredded coconut
pink food coloring
4 sliced strawberries
To make the frosting, in a bowl combine the cream cheese and butter. Beat until soft and pliable and no lumps remain. Add one box of the powdered sugar, salt and vanilla extract. Beat until incorporated. Add the second box of sugar and mix until incorporated. If you would like a smoother consistency, and a slash of milk. If you would like a thicker consistency, and a bit more powdered sugar until the desired consistency is achieved.
Put the coconut in a small bowl and sprinkle with two or three drops of pink die. Mix with hands to distribute the color and wash hands immediately. Once the cake is frosted, decorate the top of the cake with the shredded coconut and sliced strawberries. Enjoy! Happy Strawberry Summer!















June 3rd, 2008 at 6:25 am
I’m not a fan of coconut, but this pink cake looks so good I may make it anyway! Looks delicious!
June 3rd, 2008 at 9:00 am
What a beautiful cake! The colors are fabulous & I can only imagine how good the strawberry / cream cheese combo would be.
I’ve recently discovered the library has an endless supply of cookbooks. No more cookbook ruts for me!
June 3rd, 2008 at 11:29 am
A real princess cake. I could see this being a hit at my niece’s 5th birthday. The cookbook sounds like a great read!
June 3rd, 2008 at 11:55 am
Killer photos in this post here. Nice work!
June 3rd, 2008 at 12:57 pm
This looks sooo good! I am going to add this to my “quick recipes to make for an impromptu get together” collection!
June 3rd, 2008 at 3:07 pm
oh boy. Pink cake! I may have to bite the bullet and buy cake mix and jello and make this one!
June 3rd, 2008 at 4:25 pm
What a great looking cookbook and recipe! I was itching for a new cookbook too, so I bought two the other day…I’m in heaven!
June 3rd, 2008 at 4:57 pm
I looked at this book about two months ago in a little book store in Chapel Hill, NC and fell in love with it too. Didn’t buy it though and regretted it all weekend…now I’m regretting it again. Glad to hear someone else liked it as well and gives it good marks…
June 3rd, 2008 at 5:30 pm
This is the recipe my mom always uses for my birthday cake!! I LOVE it!! (she doesn’t use the pink tinted coconut on top though….I’m definitely going to pass that little tip on to her!!) This looks fantastic and delicious - a beautiful cake!
June 3rd, 2008 at 8:45 pm
My mouth is watering,… white cake mix hu? who cares! I am going to bake it!
June 3rd, 2008 at 10:35 pm
Looks delicious … it reminds me of the birthday cake my mom always makes me too. It’s a box mix and she uses jello, but she doesn’t mix everything to get a uniform color like that. Instead she bakes the cake like normal, then lightly pricks the tops with a fork and drizzles liquid jello onto it, usually 2 different colors. So that way it’s sort of marbled looking when you slice it, very pretty. She makes cream cheese frosting too, but I think hers is cream cheese, whipped cream, and powdered sugar … I wish I had a piece right now!
June 3rd, 2008 at 11:00 pm
I like pink cake! And I also really like cream cheese frosting and strawberries. Sounds to me like I’l love this cake!
June 3rd, 2008 at 11:09 pm
This looks sooooo good. I grew up in the South and never once saw a cake like that. If I had I might never have moved to Seattle!
I used to shun recipes that use cake mix but some of them are really good. I just made one the other day that had creme sherry in it and it is magical. When I told my friends that it had a cake mix base, they didn’t believe me! I guess it’s all about tweaking it the right way. That and never, ever using canned frosting. Bleh!
June 4th, 2008 at 12:24 am
You know I am going to have to buy that now. I will send my husband your site when he complains about another cookbook.
Looks like a fabulous cake.
June 4th, 2008 at 7:46 am
This just screams summer to me and I love that it starts with a cake mix! Thank you so much for sharing. I have a feeling my family will be thanking you once I treat them to this gorgeous creation!
June 4th, 2008 at 12:57 pm
i was just looking around and came across your lovely site. Thank you SO much for the wonderful things that you said about SWEETS. I am so honored. And grateful.
Best Wishes,
Patty Pinner
Author, of Sweets and Sweety Pies
June 4th, 2008 at 1:12 pm
Wonderful looking cake you made there, Joy! The photos are gorgeous!
June 4th, 2008 at 1:57 pm
hello! what a lovely confection. looks like the perfect cake for my husband’s birthday. (he’s been requesting strawberry cake and i always balk at the box option) just a quick question, i don’t have any sort of self-rising flour, any ideas on a substitution for that? seems silly to buy a whole container for a tablespoonful. thank you for making such a beautiful and inspiring site!
June 4th, 2008 at 3:42 pm
what a glorious pink cake!!
June 4th, 2008 at 6:10 pm
John- Next time you’re looking for a cookbook. This is the one to get. It’s endlessly charming!
m-vic- I know what kind of cake you Mom used to make for your birthday. That’s called a poke cake! Those are so much fun! And so colorful!
Julia- I used o shun recipes with cake mix too. But recently I’ve decided not to be so snotty. If a cake tastes good, I’m in!
Patty Pinner- AWESOME! Thanks so much for writing an amazing cookbook and sharing so much of you and your family!
carter- No self rising flour? I know- I went out to buy a sack especially for this recipe. It’s such a small amount that I think you could get away with using 2 teaspoons of flour and 1/8 teaspoon baking powder and a pinch of salt. The box cake mix will have most of the leavening the cake needs.
Thanks for all your comments! I love to hear from you!
June 6th, 2008 at 5:05 pm
My best friend is the biggest pink fanatic on the planet - seriously - and this would be so perfect for her. Very beautiful!
June 18th, 2008 at 8:26 pm
[...] these gorgeous cherries, I needed to do something with them. A few weeks ago Joy the Baker had on a Strawberry Cake that she got out of a cookbook called Sweets. I went and hunted down that book(you can’t buy [...]
June 19th, 2008 at 11:21 am
What a pretty cake. Love the pink and the texture of the crumb. I haven’t made a box cake in years and remember how moist they always are. Yum!
June 24th, 2008 at 11:05 am
I love, strawberry cake and I’ve been dying to make one for years. My only attempts, unfortunately have not been successful. They always come out tasting too artificial, for my taste. This looks so good though, I’m tempted to give it another try!
June 30th, 2008 at 12:38 pm
[...] Find the Cream Cheese Frosting recipe here! [...]
July 29th, 2008 at 11:48 am
I read this a while ago and everytime I went grocery shopping I would look at the cake mix and thought of this cake. Last weekend I bake it and it was wonderful!!! My mom bakes cakes for living and I do cookies, she was so proud that I finally made a cake (even with the help of a box). We finished it together and added the tiniest drop of red to the frosting to make a really faint pink. It is a show cake!!! Thanks for sharing!!!!!
August 13th, 2008 at 3:41 pm
I made this wonderfully delicious recipe and posted a blog about if you would like to check it out.
November 16th, 2008 at 11:36 pm
Dear Joy,
So. Firstly, I love you. Secondly, I love this cake. Thirdly . . . I really love this cake.
I made it for my Mommy’s birthday and it was a raging success!!!! Thank you for posting it up here ^_^ You’ve really inspired me to go after my love for baking and try new recipes that I’ve never done before (even if they result in unidentifiable globs of goop being permanently affixed to my ceiling . . .)
I look forward to your next blog post!!
Mel
November 29th, 2008 at 10:20 pm
[...] planning a Pink Lady cake like this one for the next big birthday on my list, unless I make this strawberry-topped one (without the coconut, obviously), or maybe this take on my favorite kind of cake–red velvet. [...]
December 17th, 2008 at 5:33 am
Good gracious! I couldn’t believe my luck finding this outstanding cake that I baked for my step-daughter’s 15th birthday yesterday after she requested a strawberry cake. My tongue was just about licking my forehead for every taste of it, while preparing the batter and frosting. It was a big hit. Now, I’ve got requests to bake 2 more as Christmas presents. Passed the recipe on to a friend who has a brilliant idea of other fruity jellos -lemon, orange, cranberry, et cetera. LOLOLOL… Thanks, Joy for bringing the recipe and Sweets to our attention!
December 17th, 2008 at 12:53 pm
[...] Southern Style Strawberry Cake [...]
December 18th, 2008 at 10:43 pm
Hi,
I’ve made this cake for over 45 years with very little variation from your recipe! It’s great. Gets even moister the next day.
The icing I use is simple, fast, great and PINK! Just a thought as an alternative icing. I never used Coconut but wouldn’t hurt, if you like it!
1 stick of margarine - room temp. (or butter, if you prefer)
1 box powered sugar
1/2 cup strawberries - I use frozen kind (thawed, of course), sweetened.
Throw all ingredients together in large bowl and use mixer to blend. Couldn’t be easier.
At Christmas I would decorated it with Maraschino Cherries, stems on. My kids called it Sugar Plum Cake! Cute with Cherries on
cupcakes as well. Used this recipe when it was my turn to take cupcakes to my son’s classroom….because it made sooo many and the kids loved them. Thanks for your nice website.
December 18th, 2008 at 10:56 pm
I’ve made this cake for over 45 yrs with very little variation from your recipe. I use a different icing which is simple, fast and PINK. (Just 1 stick of margarine or butter (room temp), 1 box of powdered sugar and 1/2 cup (frozen sweetened, thawed of course) Strawberries mixed together with hand mixer.) Never used Coconut but you could!
Decorated with Maraschino Cherries, stems on. My boys called it Sugar Plum Cake! This recipe makes so many cupcakes…it’s great! Glad to find your website!
December 26th, 2008 at 2:40 pm
OMGoodness! I had a strawberry cake at a summer party and fell in love. I planned to bake this for Christmas after tasting heaven in a cake. I was so excited when I found an easy recipe for it and got rave reviews from family and friends about this cake. The cake turned out beautiful, moist and delicious! I will continue making it and also sharing your website with friends. Can’t wait to explore more recipes, I too am bored with my cookbooks. Thank you for an honest recipe website.
December 26th, 2008 at 3:27 pm
So, I LOVE this cake! But, I have made it 3 times and it has sunken every single time. Lastnight, I made it to take to Christmas dinner and luckily, the frosting filled in the grand canyon in my cake. But, when we cut it, you could literally see a hole in the middle. Among friends…not a big deal. I live in Colorado…should I leave out the self rising flower next time…any tips???
January 20th, 2009 at 2:26 pm
I tried a strawberry cupcake recipe from a well known magazine(that shall remain nameless) and they didn’t turn out right. Then I found this recipe and woke up the next morning, went to the grocery store for the cake mix and… OMG! I made 48 mini cupcakes and a small oval cake for my best friend’s bridal shower. Everyone loved it. The frosting is so light and fluffy, like a meringue almost. Yum yum… I’m keeping this recipe. Actually I’m going to buy the cookbook. Thanks.
February 1st, 2009 at 3:54 am
I made this cake for my husband’s grandfather’s birthday. I used fat- free cream cheese and instead of using the icing to put between the cake layers, I mixed half an 8oz. block of cream cheese, with 1 c. of marshmallow cream and another 1/2 cup of chopped strawberries. I got the idea from the fruit dip I always prepare for fruit trays. The filling was not as sweet as the icing but was still creamy and good with the added bonus of more strawberries. I also eliminated the coconut as no one in the family except me likes it. I instead garnished with white chocolate shavings and fanned strawberries. It turned out wonderfully and was a big hit at the party.
February 8th, 2009 at 7:56 am
[...] looking for a little something to whip up for Valentine’s Day? This Southern Style Strawberry Cake might be right up your alley! var addthis_pub = ”; var addthis_language = ‘en’;var [...]
February 8th, 2009 at 8:00 am
A friend of mine actually wanted me to bake her up a strawberry cake this week. This is perfect! I will give it a try! Thanks
February 8th, 2009 at 2:42 pm
I’m a baking newbie..so is it 1/3 cup strawberries before diced or after?
I’m sure it’s a silly question to most bakers, but I gotta know!
February 8th, 2009 at 2:57 pm
I just made this cake and it is fantastic. My best friend, Shannon, just stopped talking until she had eaten the entire piece! This is an excellent tasting cake and easy to make - definate keeper!!!
February 9th, 2009 at 1:33 pm
What a beautiful cake. I am seriously drooling.
February 9th, 2009 at 3:14 pm
delicious !
February 15th, 2009 at 5:06 pm
I made this over the weekend, EXCELLENT CAKE!
I used only 1/2 the sugar for the frosting as it was sweet enough.
Got to share with the neighbors too,
February 15th, 2009 at 7:21 pm
So I made this today (meant to yesterday but pulled out my cake mix and realized it had pudding…boo) and it was DIVINE!
You are an angel for posting this. My relatives think I am amazing baker because of you Joy! Hope you had a great V-day.
March 10th, 2009 at 12:10 am
[...] used this recipe from Sweets via Joy the Baker. The recipe is for a layer cake, but I adjusted the baking time for cupcakes to 20 minutes. It made [...]
March 21st, 2009 at 1:54 pm
This was the best strawberry cake recipe ever. I made it for a gathering I was going to and one person just kept eating and eating. Everyone went on and on about it. I just bought the stuff to make another one just for the family to enjoy.
April 2nd, 2009 at 7:55 am
I made this for my family for Valentines! They LOVED it! I’m making it again for Easter and putting it “on display” for extended family to drool over before we dig into it. Thanks!
April 3rd, 2009 at 5:49 pm
please help i forgot the box of white cake mix is there any other way to make this wonderful cake? using regular flour and things ? thank you!!!
April 20th, 2009 at 7:48 am
Joy, what a disaster! This cake looked sooo beautiful and I couldn’t wait to make it for Easter. My whole family was there. Well, I followed the directions exactly, and it was ruined. The batter totally overflowed all over the pans. I used 2 8″ rounds exactly as called for. I was thinking as I filled them they seemed REALLY full…there was just too much batter. I should have used either 2 9″ or just put the extra in a little loaf pan.
Anyway, it overflowed and burned. I managed to salvage it–i took the pans out and scraped off the excess, and finished baking what was left. It was delicious, so I thought it was worthwhile to do what I could.
In the end I managed to make a beautiful cake, from the outside. Covered up all the crumbs and cracks with frosting.
I only made 1/2 half the frosting and it was more than enough. What am I missing? Are you sure there isn’t supposed to be a third layer? What did I do wrong…?
April 20th, 2009 at 8:10 am
Hi Roz!
I’m so sorry you had trouble with the cake. That is no fun at all! I’ve changed the directions to say three 8-inch cake pans instead of two because I don’t want people to have any more problems. Yikes!
April 20th, 2009 at 8:37 am
Thanks!
In the end, it was a beautiful, beautiful cake and tasted delicious. I would definately make again.
April 23rd, 2009 at 8:51 am
so is it safe to use a table spoon of self rising flour instead of regular all purpose flour i am about to make this cake this morning for someone please response quickley if possible thanks
April 23rd, 2009 at 10:31 am
yes lisa, it’s safe to use the self rising flour. it’s really not that much, so you’ll be fine. just divide the batter evenly into three 8-inch pans and you’ll have a lovely cake!
April 26th, 2009 at 7:57 pm
hi joy…
i am currently in the philippines and i cannot find white cake mix! do you think it would be okay with yellow cake mix?
May 25th, 2009 at 9:11 pm
Great recipe! I used vegan jello, available at Whole Foods, which made for a vegetarian cake. Mine wasn’t the luscious dollhouse pink you see in Joy’s cake, but it turned out delicious, and was very easy to make. I made cupcakes, rather than a layer cake (bake for 20 minutes) and the consensus was that, if eaten unfrosted, they passed for tasty strawberry muffins. Very versatile recipe!
May 27th, 2009 at 6:55 am
Hi Joy, This recipe looks amazing, and I am planning on making it for my fiancé’s birthday in a few weeks as he LOVES strawberry cake! Would you recommend spreading some of the frosting between layers? I didn’t see anything about that and just wanted to clarify. Thanks!
June 1st, 2009 at 9:11 am
I made this for my mom’s bday yesterday, it was definitely a hit. Thanks for posting this recipe!
June 8th, 2009 at 11:21 am
I am going to make these for a work picnic friday! I think I might make it into mini cupcakes and a few regular sized cupcakes. I can’t wait.